Is social media gossip? Nah, good social media analysis finds trends...

As Gossip is to conversations, so is social media is to writing.

Social media research or social media analysis or social media intelligence or social media market research is simply

part 1 electronic (surveillance) skimming some meta data from social interactions
first it is segmented like a newsagent shop

	sports	adult	cars	news	music	Electronics
Kids
Adults
Men
Women

the only difference is that as the medium is electronic (digital) it is easily extractable.
Who says, the data mined is going to increase sales?

Just like all forms of digital data, there will be "plants". (planted info)

where it occurred
trends on what was said
profiles on who said it

part 2